--- title: "Master Classes: Automotive Software Factory" description: Experte aus der Wirtschaft und der Akademia besprechen die wichtigsten Trends, Herausforderungen und Strategien bezüglich Software in der Autoindustrie. --- [![Seerene](https://seerene-4856350.hs-sites.com/hubfs/Logo-Seerene-colour.svg "Seerene")](https://www.seerene.com/home2020) [![Platform Login](https://no-cache.hubspot.com/cta/default/4856350/9c6b0b6e-2bcb-40dd-aa8f-78210e3a0b80.png)](https://cta-redirect.hubspot.com/cta/redirect/4856350/9c6b0b6e-2bcb-40dd-aa8f-78210e3a0b80) [![Book a Demo](https://no-cache.hubspot.com/cta/default/4856350/dc92cb11-7387-494f-90a4-be6cd41d7efd.png)](https://cta-redirect.hubspot.com/cta/redirect/4856350/dc92cb11-7387-494f-90a4-be6cd41d7efd) ** ** [![Logo-Seerene-White](https://seerene-4856350.hs-sites.com/hubfs/Seerene_April2019/Logos/Seerene%20logo/Logo-Seerene-White.svg "Logo-Seerene-White")](https://www.seerene.com/) ** ** [![Platform Login](https://no-cache.hubspot.com/cta/default/4856350/9c6b0b6e-2bcb-40dd-aa8f-78210e3a0b80.png)](https://cta-redirect.hubspot.com/cta/redirect/4856350/9c6b0b6e-2bcb-40dd-aa8f-78210e3a0b80) [![Book a Demo](https://no-cache.hubspot.com/cta/default/4856350/dc92cb11-7387-494f-90a4-be6cd41d7efd.png)](https://cta-redirect.hubspot.com/cta/redirect/4856350/dc92cb11-7387-494f-90a4-be6cd41d7efd) [![Seerene](https://seerene-4856350.hs-sites.com/hubfs/Logo-Seerene-colour.svg "Seerene")](https://www.seerene.com/home2020) [![Platform Login](https://no-cache.hubspot.com/cta/default/4856350/9c6b0b6e-2bcb-40dd-aa8f-78210e3a0b80.png)](https://cta-redirect.hubspot.com/cta/redirect/4856350/9c6b0b6e-2bcb-40dd-aa8f-78210e3a0b80) [![Book a Demo](https://no-cache.hubspot.com/cta/default/4856350/dc92cb11-7387-494f-90a4-be6cd41d7efd.png)](https://cta-redirect.hubspot.com/cta/redirect/4856350/dc92cb11-7387-494f-90a4-be6cd41d7efd) ** ** Search ![Vortragende der Veranstaltung Automotive Software Factory am HPI](https://seerene-4856350.hs-sites.com/hubfs/chub_backup/Vortragende%20der%20Veranstaltung%20Automotive%20Software%20Factory%20am%20HPI.jpg "Vortragende der Veranstaltung Automotive Software Factory am HPI") # Master Classes: Automotive Software Factory Videos anschauen & PowerPoints herunterladen # Automotive Software Factory Die Automobilindustrie befindet sich im technologischen Umbruch. Seerene, Roland Berger und das Hasso-Plattner-Institut haben zu einem exklusiven Event  eingeladen, um mit führenden Köpfen der Automotive-Industrie in offener und vertraulicher Atmosphäre über wegweisende Innovationen und Best Practices zu diskutieren. Anbei finden Sie die Dokumentation der offiziellen Speeches. --- ## Zitate vom Event ![Prof- Dr- Jürgen Döllner](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/Prof-%20Dr-%20Ju%CC%88rgen%20Do%CC%88llner.jpeg?width=3840&name=Prof-%20Dr-%20Ju%CC%88rgen%20Do%CC%88llner.jpeg "Prof- Dr- Jürgen Döllner") Prof. Dr. Döllner AI LAB FOR IT-SYSTEMS ENGINEERING, HPI "Auf der Konferenz haben wir Automotive Software Factories praxisbezogen und pragmatisch von verschiedenen Seiten beleuchtet und den Wissenstransfer zwischen führenden Expertinnen und Experten möglich gemacht." ![Heiko Huettel](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/Heiko%20Huettel-1-1.jpeg?width=200&name=Heiko%20Huettel-1-1.jpeg "Heiko Huettel") Heiko Huettel HEAD OF AUTOMOTIVE, MOBILITY AND TRANSPORT EMEA, MICROSOFT "The software-defined vehicle will change the way how we innovate, how we code, how we deliver and how we work together. It is a change across the whole mobility value chain and lifecycle: from development and production to deliver and operations of the vehicle. ![Oliver Viel](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/Oliver%20Viel.jpeg?width=200&name=Oliver%20Viel.jpeg "Oliver Viel") Oliver Viel SEERENE "What we are discussing here today is not merely the transformation of the relationship between consumers and their vehicles, but a wholesale revolution of the automotive industry. Long-standing market power, revenue models, and key competitive advantages will be thrown into disarray by the rapidly approaching wave of software innovations." ![Dr- Elmar Pritsch](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/Dr-%20Elmar%20Pritsch-1.jpeg?width=100&name=Dr-%20Elmar%20Pritsch-1.jpeg "Dr- Elmar Pritsch") Dr. Elmar Pritsch PRESIDENT, BOSCH CONNECTED MOBILITY SOLUTIONS "The software-defined vehicle race is still open: strong leadership, user-centricity and fast execution will make the difference at large scale!" ![Seerene pattern network](https://seerene-4856350.hs-sites.com/hubfs/chub_backup/Seerene%20pattern%20network.png "Seerene pattern network") ## Die Vorträge **Manuel Yoon, Roland Berger **Impulsvortrag • [Slides herunterladen](https://seerene-4856350.hs-sites.com/hubfs/2021%20HPI%20Events/Yoon_Automotive_SW_Factory_Impulsvortrag_vpres.pdf)** **   Heiko Huettel und Boris Scholl, Microsoft *"Software-Defined Vehicle Open Ecosystems for Automotive Software" *[Slides herunterladen](https://seerene-4856350.hs-sites.com/hubfs/2021%20HPI%20Events/HPI%20Automotive%20Software%20Factory%20Huettel%20Scholl.pdf) Dr. Elmar Pritsch, Robert Bosch GmbH *"Why IT Will Morph Automotive Players into Software Giants"   *[Slides herunterladen](https://seerene-4856350.hs-sites.com/hubfs/2021%20HPI%20Events/HPI-Keynote-Elmar-Pritsch.pdf) Martin Schleicher, Continental AG *"Architecture Transformation Towards IoT Ecosystems" * [Slides herunterladen](https://seerene-4856350.hs-sites.com/hubfs/2021%20HPI%20Events/HPI%20Keynote%20Martin%20Schleicher.pdf) Dr. Ingo Alfter, ZF Group *"Software Architekturen für sicherheitskritische Brems- und Lenkungssysteme"* [Slides herunterladen](https://seerene-4856350.hs-sites.com/hubfs/2021%20HPI%20Events/HPI%20Keynote%20Ingo%20Alfter.pdf)   Prof. Dr. Jürgen Döllner, Hasso-Plattner-Institut *"Ist Software Technik Technik?"  * Dr. Johannes Bohnet, Seerene GmbH  *"How the Automotive Industry Can Learn from Digitally-Born* *Software Companies" * [Slides herunterladen](https://seerene-4856350.hs-sites.com/hubfs/2021%20HPI%20Events/2021-09-22-Bohnet-Seerene-Automotive-Event.pdf)   Martin Schleicher, Continental Dr. Wolfgang Bernhart, Roland Berger Thomas Andrae, Linden Capital Prof. Dr. Bastian Halecker *Podiumsdiskussion* ## Impressionen vom Event Vielen Dank an alle Beteiligten! Bitte sprechen Sie uns an, wenn Sie diese oder andere Aufnahmen in höherer Auflösung brauchen. ![Panel Discussion Marc Hildebrandt, Johannes Bohnet, Jürgen Döllner](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/Panel%20Discussion-1.jpg?width=1000&height=667&name=Panel%20Discussion-1.jpg "Panel Discussion Marc Hildebrandt, Johannes Bohnet, Jürgen Döllner") Begrüßung durch die Veranstalter ![Dr. Ingo Alfter Chief Engineer for Global Braking Software, ZF Group](https://seerene-4856350.hs-sites.com/hubfs/Dr.%20Ingo%20Alfter%20Chief%20Engineer%20for%20Global%20Braking%20Software%2c%20ZF%20Group.jpg "Dr. Ingo Alfter Chief Engineer for Global Braking Software, ZF Group") Dr. Ingo Alfter, Chief Engineer, ZF Group ![Dr. Johannes Bohnet Founder & Co-CEO, Seerene GmbH](https://seerene-4856350.hs-sites.com/hubfs/Dr.%20Johannes%20Bohnet%20Founder%20%26%20Co-CEO%2c%20Seerene%20GmbH.jpg "Dr. Johannes Bohnet Founder & Co-CEO, Seerene GmbH") Dr. Johannes Bohnet, CEO, Seerene ![Audience at HPI](https://seerene-4856350.hs-sites.com/hubfs/Audience-1.jpg "Audience at HPI") Open Discussion ![Dr. Elmar Pritsch President Bosch Connected Mobility Solutions - Robert Bosch GmbH ](https://seerene-4856350.hs-sites.com/hubfs/Dr.%20Elmar%20Pritsch-1.jpg "Dr. Elmar Pritsch President Bosch Connected Mobility Solutions - Robert Bosch GmbH ") Dr. Elmar Pritsch, President, Bosch Connected Mobility Solutions ![Austausch auf Augenhöhe – Dr. Johannes Bohnet, Dr. Wolfgang Bernhart, Dr. Ingo Alfter](https://seerene-4856350.hs-sites.com/hubfs/Austausch%20auf%20Augenho%CC%88he%20%E2%80%93%20Dr.%20Johannes%20Bohnet%2c%20Dr.%20Wolfgang%20Bernhart%2c.jpg "Austausch auf Augenhöhe – Dr. Johannes Bohnet, Dr. Wolfgang Bernhart, Dr. Ingo Alfter") Open Discussion mit Dr. Wolfgang Bernhart, Partner, Roland Berger ![Heiko Huettel Head of Automotive, Mobility and Transport EMEA, Microsoft • Boris Scholl](https://seerene-4856350.hs-sites.com/hubfs/Heiko%20Huettel-1.jpg "Heiko Huettel Head of Automotive, Mobility and Transport EMEA, Microsoft • Boris Scholl") Heiko Huettel und Boris Scholl (Microsoft) ![Martin Schleicher Head of Software Strategy, Continental AG](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/Martin%20Schleicher-1.jpg?width=1000&height=667&name=Martin%20Schleicher-1.jpg "Martin Schleicher Head of Software Strategy, Continental AG") Martin Schleicher, Head of Software Strategy, Continental ![Dr. Wolfgang Bernhart Senior Partner and Global Head of Advanced Technology Center @ Automotive & Industrials Products](https://seerene-4856350.hs-sites.com/hubfs/Dr.%20Wolfgang%20Bernhart%20Senior%20Partner%20and%20Global%20Head%20of%20Advanced%20Technology%20Center%20@%20Automotive%20%26%20Industrials%20Products.jpg "Dr. Wolfgang Bernhart Senior Partner and Global Head of Advanced Technology Center @ Automotive & Industrials Products") Dr. Wolfgang Bernhart, Partner, Roland Berger ![Prof. Dr. Jürgen Döllner Computergrafische Systeme, AI Lab for IT-Systems Engineering, Hasso-Plattner-Institut ](https://seerene-4856350.hs-sites.com/hubfs/Prof.%20Dr.%20J%C3%BCrgen%20D%C3%B6llner%20Computergrafische%20Systeme%2c%20AI%20Lab%20for%20IT-Systems%20Engineering%2c%20Hasso-Plattner-Institut.jpg "Prof. Dr. Jürgen Döllner Computergrafische Systeme, AI Lab for IT-Systems Engineering, Hasso-Plattner-Institut ") Prof. Dr. Jürgen Döllner, Hasso Plattner Institute ![Beleuchtende Diskussionen](https://seerene-4856350.hs-sites.com/hubfs/Beleuchtende%20Diskussionen.jpg "Beleuchtende Diskussionen") Open Discussion ![Dr. Johannes Bohnet Founder & Co-CEO, Seerene GmbH ](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/Dr.%20Johannes%20Bohnet%20Redet-1.jpg?width=1000&height=667&name=Dr.%20Johannes%20Bohnet%20Redet-1.jpg "Dr. Johannes Bohnet Founder & Co-CEO, Seerene GmbH ") Dr. Johannes Bohnet, CEO of Seerene ![Socializing at the HPI-1](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/2021%20HPI%20Events/Socializing%20at%20the%20HPI-1.jpg?width=1000&height=667&name=Socializing%20at%20the%20HPI-1.jpg "Socializing at the HPI-1") Coffee Break auf dem Campus ![Prof. Dr. Bastian Halecker Innovationsmanagement und Entrepreneurship, Universität Potsdam ](https://seerene-4856350.hs-sites.com/hubfs/Prof.%20Dr.%20Bastian%20Halecker-1.jpg "Prof. Dr. Bastian Halecker Innovationsmanagement und Entrepreneurship, Universität Potsdam ") Prof. Dr. Bastian Halecker of GDT Institute ![Automotive Speakers at HPI – Oliver Viel, Martin Schleicher, Manuel Yoon, Dr. Ingo Alfter, Dr. Wolfgang Bernhart, Prof. Dr. Bastian Halecker, Dr. Johannes Bohnet, Heiko Huettel, Marc Hildebrandt, Prof. Dr. Jürgen Döllner,](https://seerene-4856350.hs-sites.com/hubfs/Automotive%20Speakers%20at%20HPI%20%E2%80%93%20Oliver%20Viel%2c%20Martin%20Schleicher%2c%20Manuel%20Yoon%2c%20Dr.%20Ingo%20Alfter%2c%20Dr.%20Wolfgang%20Bernhart%2c%20Prof.%20Dr.%20Bastian%20Halecker%2c%20Dr.%20Johannes%20Bohnet%2c%20Heiko%20Huettel%2c%20Marc%20Hildebrandt%2c%20Prof.%20Dr.%20J%C3%BCrgen%20D%C3%B6llner%2c.jpg "Automotive Speakers at HPI – Oliver Viel, Martin Schleicher, Manuel Yoon, Dr. Ingo Alfter, Dr. Wolfgang Bernhart, Prof. Dr. Bastian Halecker, Dr. Johannes Bohnet, Heiko Huettel, Marc Hildebrandt, Prof. Dr. Jürgen Döllner,") Kollegium der Vortragenden ### Möchten Sie besprechen, wie Sie die Software Factory Ihres Unternehmens transformieren können? ### [![New call-to-action](https://no-cache.hubspot.com/cta/default/4856350/519c7863-0a6b-4b7d-a4c4-0a9201fc9287.png)](https://cta-redirect.hubspot.com/cta/redirect/4856350/519c7863-0a6b-4b7d-a4c4-0a9201fc9287) ### Generative AI Seerene GmbH  August-Bebel-Str. 26-53 14482 Potsdam, Germany [hello@seerene.com](mailto:hello@seerene.com) +49 (0) 331 706 234 0 **Generative AI Seerene GmbH** August-Bebel-Str. 26-53 14482 Potsdam, Germany [hello@seerene.com](mailto:hello@seerene.com) +49 331 7062340 © 2025 Seerene. 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