--- title: "Automotive Software Factory: Learning Curves" description: Top automotive executives share their strategies and insights regarding the challenges facing the industry. image: https://seerene-4856350.hs-sites.com/hubfs/Speakers%20Preview.jpg --- [![Seerene](https://seerene-4856350.hs-sites.com/hubfs/Logo-Seerene-colour.svg "Seerene")](https://www.seerene.com/home2020?hsLang=en) [![Platform Login](https://no-cache.hubspot.com/cta/default/4856350/9c6b0b6e-2bcb-40dd-aa8f-78210e3a0b80.png)](https://cta-redirect.hubspot.com/cta/redirect/4856350/9c6b0b6e-2bcb-40dd-aa8f-78210e3a0b80) [![Book a Demo](https://no-cache.hubspot.com/cta/default/4856350/dc92cb11-7387-494f-90a4-be6cd41d7efd.png)](https://cta-redirect.hubspot.com/cta/redirect/4856350/dc92cb11-7387-494f-90a4-be6cd41d7efd) ** ** [![Seerene](https://seerene-4856350.hs-sites.com/hubfs/Logo-Seerene-colour.svg "Seerene")](https://www.seerene.com/home2020?hsLang=en) [![Platform Login](https://no-cache.hubspot.com/cta/default/4856350/9c6b0b6e-2bcb-40dd-aa8f-78210e3a0b80.png)](https://cta-redirect.hubspot.com/cta/redirect/4856350/9c6b0b6e-2bcb-40dd-aa8f-78210e3a0b80) [![Book a Demo](https://no-cache.hubspot.com/cta/default/4856350/dc92cb11-7387-494f-90a4-be6cd41d7efd.png)](https://cta-redirect.hubspot.com/cta/redirect/4856350/dc92cb11-7387-494f-90a4-be6cd41d7efd) ** ** [![Logo-Seerene-White](https://seerene-4856350.hs-sites.com/hubfs/Seerene_April2019/Logos/Seerene%20logo/Logo-Seerene-White.svg "Logo-Seerene-White")](https://www.seerene.com/?hsLang=en) ** ** [![Platform Login](https://no-cache.hubspot.com/cta/default/4856350/9c6b0b6e-2bcb-40dd-aa8f-78210e3a0b80.png)](https://cta-redirect.hubspot.com/cta/redirect/4856350/9c6b0b6e-2bcb-40dd-aa8f-78210e3a0b80) [![Book a Demo](https://no-cache.hubspot.com/cta/default/4856350/dc92cb11-7387-494f-90a4-be6cd41d7efd.png)](https://cta-redirect.hubspot.com/cta/redirect/4856350/dc92cb11-7387-494f-90a4-be6cd41d7efd) Search ![](https://seerene-4856350.hs-sites.com/hubfs/Speakers%20Preview.jpg) [News](https://seerene-4856350.hs-sites.com/news-research/tag/news) | [Events/Webinars](https://seerene-4856350.hs-sites.com/news-research/tag/events-webinars) | 1 min read # Automotive Software Factory: Learning Curves Written by [Seerene](https://seerene-4856350.hs-sites.com/news-research/author/seerene) Oct 10, 2022 4:16:51 PM On September 22nd, 2022 some of the top experts and executives from within the automotive industry gathered together at the Hasso Plattner Institute in Potsdam to discuss the most pressing challenges facing the industry and their strategies to solve them. Below you'll find not only photos from this spectacularly success event, but also a form so that you can register to watch the master classes on demand.   [![Automotive Software Factory: Learning Curves](https://live.staticflickr.com/65535/52417768975_aa89c4300b_h.jpg)](https://www.flickr.com/photos/194291657@N08/albums/72177720302785163)   Register now to watch the [following master classes](https://seerene-4856350.hs-sites.com/2022-automotive-masterclass?hsLang=en) from the event now on-demand: - *"Changing Role of a TIER 1 in the Automotive Industry"* Jean-Francois Tarabbia | Executive Vice President, Head of Architecture and Networking Business Area | Continental AG - *"The 10 (most important) design criteria to establish a successful technology company"* Ole Harms | CEO | VAIVA GmbH - *"Digital transformation in the automotive industry: how corporate owned digital units boost car manufacturers to go beyond engineering and sales"* Andreas Sicheneder | CEO | Audi Business Innovation - *"Software Defined Vehicle | Some observations on how to make the software factory work"* Oliver Bahns | SVP Connected Mobility | T-Systems - *"Optimizing Software-defined Value Streams"* Dr. Matthias Burger | Felix Meyer zu Driehausen | Cross-Domain Computing Solutions | Bosch - *"From Silos to Complex Systems - a Transformation Journey for an Automotive Tier 1 Supplier"* Ralf Schmidt | VP, Geschäftsführer & Head of Global Electronics Engineering | DRÄXLMAIER Group  - *T"he Software Defined Vehicle as part of Reliable Distributed Systems"* Joerg Seitter | Head of Advance Engineering | ETAS - *"Transformation of the Chinese Automotive Market"* Leo Li | President of European Region | Tencent Cloud Europe - *"Towards highest Software Excellence: Using Analytics to establish a data-driven Continuous Improvement Process"* [Dr. Johannes Bohnet](https://seerene-4856350.hs-sites.com/johannes-bohnet?hsLang=en) | Founder & Co-CEO | Seerene GmbH ### Watch the Automotive Software Factory master classes now:   Previous Story [← Why Digital Ecosystems Are Needed in Healthcare](https://seerene-4856350.hs-sites.com/news-research/why-healthcare-needs-to-develop-an-ecosystem?hsLang=en) [** ](https://seerene-4856350.hs-sites.com/news-research?hsLang=en) Next Story [Asking AI – How Will A.I. Influence Software Development? →](https://seerene-4856350.hs-sites.com/news-research/chatgpt?hsLang=en) ## You May Also Like These Stories on News [![](https://seerene-4856350.hs-sites.com/hubfs/Blog%20Preview%202025-11-03.png) ](https://seerene-4856350.hs-sites.com/news-research/turning-point-in-software-managementwhy-cios-must-take-control-of-software-now?hsLang=en) [News](https://seerene-4856350.hs-sites.com/news-research/tag/news) ### [Turning Point in Software Management:Why CIOs Must Take Control of Software Now](https://seerene-4856350.hs-sites.com/news-research/turning-point-in-software-managementwhy-cios-must-take-control-of-software-now?hsLang=en) Nov 5, 2025 9:52:12 AM | 3 min read [![](https://seerene-4856350.hs-sites.com/hubfs/Blog%20Preview%20Software%20als%20Management-Task.png) ](https://seerene-4856350.hs-sites.com/news-research/software-as-a-management-task-a-strategic-retreat-at-schloss-f%C3%BCrstlich-drehna?hsLang=en) [News](https://seerene-4856350.hs-sites.com/news-research/tag/news) ### [Software as a Management Task – A Strategic Retreat at Schloss Fürstlich Drehna](https://seerene-4856350.hs-sites.com/news-research/software-as-a-management-task-a-strategic-retreat-at-schloss-f%C3%BCrstlich-drehna?hsLang=en) Sep 29, 2025 4:10:34 PM | 1 min read [![](https://seerene-4856350.hs-sites.com/hubfs/Blog%20Preview%20Seerene%20Saves%20Your%20Software-2.png) ](https://seerene-4856350.hs-sites.com/news-research/the-60-software-drain?hsLang=en) [News](https://seerene-4856350.hs-sites.com/news-research/tag/news) ### [The 60% Software Drain: Why CIOs Must Put Efficiency on the Boardroom Agenda](https://seerene-4856350.hs-sites.com/news-research/the-60-software-drain?hsLang=en) Sep 24, 2025 12:33:02 PM | 7 min read ** ### Subscribe by Email ### Generative AI Seerene GmbH  August-Bebel-Str. 26-53 14482 Potsdam, Germany [hello@seerene.com](mailto:hello@seerene.com) +49 (0) 331 706 234 0 **Generative AI Seerene GmbH** August-Bebel-Str. 26-53 14482 Potsdam, Germany [hello@seerene.com](mailto:hello@seerene.com) +49 331 7062340 © 2025 Seerene. All rights reserved.                     [Imprint                    ](https://www.seerene.com/imprint?hsLang=en)[Privacy Policy](https://www.seerene.com/privacy?hsLang=en)