--- title: "Masterclasses: Beyond the Engine" description: Experten aus Wirtschaft und Akademia besprechen die wichtigsten Trends, Herausforderungen und Strategien bezüglich Software in Automotiv. image: https://seerene-4856350.hs-sites.com/hubfs/Beyond%20the%20Engine%20Speaker%20Panorama%20V2.png --- [![Seerene](https://seerene-4856350.hs-sites.com/hubfs/Logo-Seerene-colour.svg "Seerene")](https://www.seerene.com/home2020) [![Platform Login](https://no-cache.hubspot.com/cta/default/4856350/9c6b0b6e-2bcb-40dd-aa8f-78210e3a0b80.png)](https://cta-redirect.hubspot.com/cta/redirect/4856350/9c6b0b6e-2bcb-40dd-aa8f-78210e3a0b80) [![Book a Demo](https://no-cache.hubspot.com/cta/default/4856350/dc92cb11-7387-494f-90a4-be6cd41d7efd.png)](https://cta-redirect.hubspot.com/cta/redirect/4856350/dc92cb11-7387-494f-90a4-be6cd41d7efd) ** ** [![Logo-Seerene-White](https://seerene-4856350.hs-sites.com/hubfs/Seerene_April2019/Logos/Seerene%20logo/Logo-Seerene-White.svg "Logo-Seerene-White")](https://www.seerene.com/) ** ** [![Platform Login](https://no-cache.hubspot.com/cta/default/4856350/9c6b0b6e-2bcb-40dd-aa8f-78210e3a0b80.png)](https://cta-redirect.hubspot.com/cta/redirect/4856350/9c6b0b6e-2bcb-40dd-aa8f-78210e3a0b80) [![Book a Demo](https://no-cache.hubspot.com/cta/default/4856350/dc92cb11-7387-494f-90a4-be6cd41d7efd.png)](https://cta-redirect.hubspot.com/cta/redirect/4856350/dc92cb11-7387-494f-90a4-be6cd41d7efd) [![Seerene](https://seerene-4856350.hs-sites.com/hubfs/Logo-Seerene-colour.svg "Seerene")](https://www.seerene.com/home2020) [![Platform Login](https://no-cache.hubspot.com/cta/default/4856350/9c6b0b6e-2bcb-40dd-aa8f-78210e3a0b80.png)](https://cta-redirect.hubspot.com/cta/redirect/4856350/9c6b0b6e-2bcb-40dd-aa8f-78210e3a0b80) [![Book a Demo](https://no-cache.hubspot.com/cta/default/4856350/dc92cb11-7387-494f-90a4-be6cd41d7efd.png)](https://cta-redirect.hubspot.com/cta/redirect/4856350/dc92cb11-7387-494f-90a4-be6cd41d7efd) ** ** Search ![Beyond the Engine Speaker Panorama V2](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/Beyond%20the%20Engine%20Speaker%20Panorama%20V2.png?width=2000&height=1000&name=Beyond%20the%20Engine%20Speaker%20Panorama%20V2.png "Beyond the Engine Speaker Panorama V2") # Beyond the Engine - Master Classes Unleashing the Potential of Automotive Software - Videos & PowerPoints # Beyond the Engine - Master Classes Unleashing the Potential of Automotive Software - Videos & PowerPoints Seerene, Roland Berger, Microsoft and Hasso Plattner Institute cordially invite you to watch from automotive industry leaders. Some of the brightest sparks gathered at the Microsoft atrium in Berlin for a day of insights and dialogue among peers. Now is your chance to watch masterclasses from some of the top IT executives of the industry. --- ## Speakers' Quotes ![Markus Baum sharing his experiences at Partner at Roland Berger](https://seerene-4856350.hs-sites.com/hubfs/Markus%20Baum%20sharing%20his%20experiences%20at%20Partner%20at%20Roland%20Berger.jpeg "Markus Baum sharing his experiences at Partner at Roland Berger") Markus Baum PARTNER, ROLAND BERGER "The most important thing is to take software out of the usual product creation process. It needs to be planned completely independent. You need to have a system engineering approach, or you cannot control the complexity." ![Jürgen Döllner Sharing the Roadmap-1](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/J%C3%BCrgen%20D%C3%B6llner%20Sharing%20the%20Roadmap-1.jpeg?width=1500&height=1500&name=J%C3%BCrgen%20D%C3%B6llner%20Sharing%20the%20Roadmap-1.jpeg "Jürgen Döllner Sharing the Roadmap-1") Prof. Dr. Jürgen Döllner Hasso Plattner Institute "Generative AI is something that changes software development in a fundamental way, not incrementally. This could signal the end of programming as we know it. It will shift our focus to specifying what the solution should do and not how to implement it." ![Automotive_Seerene_Johannes-Bohnet](https://seerene-4856350.hs-sites.com/hubfs/Automotive_Seerene_Final-c-Sebastian_Rost-68_kleiner.jpeg "Automotive_Seerene_Johannes-Bohnet") Dr. Johannes Bohnet SEERENE, CEO & FOUNDER "Generative A.I. will get rid of much of the repetitive and boring work for developers, meaning a large boost in productivity. But at the same time, there is a big risk. Such as that a single prompt could change a large portion of the code base or create incomprehensible complexity. Gen AI will create a lot of code, but also complexity, so it is necessary for corporations to monitor this. " ![Dr- Inga von Bibra, Member of the Executive Board at Microsoft Germany Speaker Pic](https://seerene-4856350.hs-sites.com/hubfs/Dr-%20Inga%20von%20Bibra%2c%20Member%20of%20the%20Executive%20Board%20at%20Microsoft%20Germany.jpeg "Dr- Inga von Bibra, Member of the Executive Board at Microsoft Germany Speaker Pic") Dr. Inga von Bibra MEMBER OF THE EXECUTIVE BOARD, MICROSOFT GERMANY "Artificial intelligence will change the way we work. It is already the fastest adopted business technology ever... There are 200-300 million lines of code in the modern vehicle. That is a level of complexity where people struggle to keep up. With generative AI, this can already be reduced by 20%." ![Beyond the Engine Header Banner](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/Beyond%20the%20Engine%20Header%20Banner.jpg?width=2000&height=1125&name=Beyond%20the%20Engine%20Header%20Banner.jpg "Beyond the Engine Header Banner") **Masterclasses** **Prof. Dr. Jürgen Döllner** "*Software Development & AI*" [Watch now](https://youtu.be/lCNoiZfMZPs?si=tHnOIANzdXLamLjI) • [Slides](https://seerene-4856350.hs-sites.com/hubfs/2024%20Events/Beyond%20the%20Engine_HPI_D%C3%B6llner.pdf) [![Döllner](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/D%C3%B6llner.png?width=300&height=157&name=D%C3%B6llner.png)](https://youtu.be/lCNoiZfMZPs?si=tHnOIANzdXLamLjI)   **Dr. Johannes Bohnet, Dr. Zora Slavik, Dr. Matthias Burger** "*Measuring & Improving Software Production*" [Watch now](https://youtu.be/y2T5dim5Rwc?si=XKpL2sGOyOQHzqRk) • [Slides](https://seerene-4856350.hs-sites.com/hubfs/2024%20Events/Beyond%20the%20Engine_Seerene%20Bosch_Bohnet%20Slavik%20Burger.pdf) [![Seerene Bosch](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/SeereneBosch-1.png?width=300&height=157&name=SeereneBosch-1.png)](https://youtu.be/y2T5dim5Rwc?si=XKpL2sGOyOQHzqRk)   **Dr. Jost Bernasch** "*Key Technology: Data-Driven Software-Hardware Co-Design*" [Watch now](https://youtu.be/e66TRC5GBkU?si=KM9DTj7NDE9romgR) • [Slides](https://seerene-4856350.hs-sites.com/hubfs/2024%20Events/Beyond%20the%20Engine_Virtual%20Vehicle_Bernasch.pdf) [![Bernasch](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/Bernasch.png?width=300&height=157&name=Bernasch.png)](https://youtu.be/e66TRC5GBkU?si=KM9DTj7NDE9romgR)   **Karin Schweizer, Dr. Stefan Poledna, Wolfgang Wukisiewitsch** Panel Discussion [Watch now](https://youtu.be/1erVjzcThjU?si=vaFpSgVNpVkLx5xs) [![Panel](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/Panel.png?width=300&height=157&name=Panel.png)](https://youtu.be/1erVjzcThjU?si=vaFpSgVNpVkLx5xs)   **Markus Baum** "*A New Reality: Efficiency in Software Development Is Key!*" [Watch now](https://youtu.be/VxayF2Jf6Hk?si=UdgYjo6cJoXzwIto) • [Slides](https://seerene-4856350.hs-sites.com/hubfs/2024%20Events/Beyond%20the%20Engine_Roland%20Berger_Baum.pdf) [![Baum](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/Baum.png?width=300&height=157&name=Baum.png)](https://youtu.be/VxayF2Jf6Hk?si=UdgYjo6cJoXzwIto)   **Dr. Inga von Bibra** "*The Age of AI Transformation in Automotive Software*" [Watch now](https://youtu.be/GAzdr9sZGSU?si=ofCwv0r2YGKF620w) • [Slides](https://seerene-4856350.hs-sites.com/hubfs/2024%20Events/Beyond%20the%20Engine_Microsoft_von%20Bibra.pdf) [![von Bibra Preview](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/von%20Bibra%20Preview.png?width=300&height=157&name=von%20Bibra%20Preview.png)](https://youtu.be/GAzdr9sZGSU?si=ofCwv0r2YGKF620w)   **Prof. Dr. Dirk Slama** "*Driving Innovation: Digital-First Strategies for SDV*" [Watch now](https://youtu.be/xq1Sv7eoGZI?si=fFu-lzcY_eIWwToR) • [Slides](https://seerene-4856350.hs-sites.com/hubfs/2024%20Events/Beyond%20the%20Engine_Bosch_Slama.pdf) [![Slama](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/Slama.png?width=300&height=157&name=Slama.png)](https://youtu.be/xq1Sv7eoGZI?si=fFu-lzcY_eIWwToR)   **Manuel Yoon** "*AD2.0 – Enabling the New Era of Automotive AI*" [Watch now](https://youtu.be/XUgwBDNyxW0?si=siqJXeS-4x_RJ-MD) • [Slides](https://seerene-4856350.hs-sites.com/hubfs/2024%20Events/Beyond%20the%20Engine_Autobrains_Yoon.pdf) [![Yoon](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/Yoon.png?width=300&height=157&name=Yoon.png)](https://youtu.be/XUgwBDNyxW0?si=siqJXeS-4x_RJ-MD)   ## Impressions of the Event ![Karin Schweizer of Microsoft answering audience questions](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/Karin%20Schweizer%20of%20Microsoft%20answering%20audience%20questions-1.jpg?width=1500&height=1000&name=Karin%20Schweizer%20of%20Microsoft%20answering%20audience%20questions-1.jpg "Karin Schweizer of Microsoft answering audience questions") Panel: Dr. Stefan Poledna, Oliver Viel, Karin Schweizer, Wolfgang Wukisiewitsch ![Dr. Johannes Bohnet, CEO of Seerene, presenting together with Bosch clients](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/Large%20Dr.%20Johannes%20Bohnet%2c%20CEO%20of%20Seerene%2c%20presenting%20together%20with%20Bosch%20clients-1.jpg?width=1500&height=1000&name=Large%20Dr.%20Johannes%20Bohnet%2c%20CEO%20of%20Seerene%2c%20presenting%20together%20with%20Bosch%20clients-1.jpg "Dr. Johannes Bohnet, CEO of Seerene, presenting together with Bosch clients") Dr. Johannes Bohnet, Dr. Zora Slavik, Dr. Matthias Burger giving a masterclass ![The audience of Beyond the Engine was encouraged to pose probing questions to speakers and panelists](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/LARGE%20The%20audience%20of%20Beyond%20the%20Engine%20was%20encouraged%20to%20pose%20probing%20questions%20to%20speakers%20and%20panelists-1.jpg?width=1500&height=1000&name=LARGE%20The%20audience%20of%20Beyond%20the%20Engine%20was%20encouraged%20to%20pose%20probing%20questions%20to%20speakers%20and%20panelists-1.jpg "The audience of Beyond the Engine was encouraged to pose probing questions to speakers and panelists") *Beyond the Engine *featured lively audience discussions. ![Dr. Inga von Bibra, Member of the Executive Board at Microsoft Germany](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/Large%20Dr.%20Inga%20von%20Bibra%2c%20Member%20of%20the%20Executive%20Board%20at%20Microsoft%20Germany-1.jpg?width=1500&height=1000&name=Large%20Dr.%20Inga%20von%20Bibra%2c%20Member%20of%20the%20Executive%20Board%20at%20Microsoft%20Germany-1.jpg "Dr. Inga von Bibra, Member of the Executive Board at Microsoft Germany") Dr. Inga von Bibra sharing insights ![Dr. Johannes Bohnet, CEO of Seerene, conversing with guests and fellow speakers](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/LARGE%20Dr.%20Johannes%20Bohnet%2c%20CEO%20of%20Seerene%2c%20conversing%20with%20guests%20and%20fellow%20speakers-1.jpg?width=1500&height=1000&name=LARGE%20Dr.%20Johannes%20Bohnet%2c%20CEO%20of%20Seerene%2c%20conversing%20with%20guests%20and%20fellow%20speakers-1.jpg "Dr. Johannes Bohnet, CEO of Seerene, conversing with guests and fellow speakers") Coffee breaks provided ample opportunity for diving deeper into topics ![Manuel Yoon General Manager Germany of Autobrains](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/Manuel%20Yoon%20General%20Manager%20Germany%20of%20Autobrains-1.jpg?width=1500&height=1000&name=Manuel%20Yoon%20General%20Manager%20Germany%20of%20Autobrains-1.jpg "Manuel Yoon General Manager Germany of Autobrains") Manuel Yoon, General Manager Germany at Autobrains [![Marc Hildebrandt at the Software Excellence Network](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/Marc%20Hildebrandt%20in%20the%20Software%20Excellence%20Network-1.jpg?width=1500&height=1000&name=Marc%20Hildebrandt%20in%20the%20Software%20Excellence%20Network-1.jpg "Marc Hildebrandt at the Software Excellence Network")](https://GermanDeepTech.com) Marc Hildebrandt, CEO of German Deep Tech, with Jürgen Müller of IAV ![Prof. Dr. Dirk Slama, VP Strategic Ecosystems at Bosch](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/Prof.%20Dr.%20Dirk%20Slama%2c%20VP%20Strategic%20Ecosystems%20at%20Bosch-1.jpg?width=1500&height=1000&name=Prof.%20Dr.%20Dirk%20Slama%2c%20VP%20Strategic%20Ecosystems%20at%20Bosch-1.jpg "Prof. Dr. Dirk Slama, VP Strategic Ecosystems at Bosch") Prof. Dr. Dirk Slama, VP at Bosch, presenting at the executive summit ![Sophia Hoehn, COO of Seerene, speaking with Steffen Herz of HellaForvia](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/Sophia%20Hoehn%2c%20COO%20of%20Seerene%2c%20speaking%20with%20Steffen%20Herz%20of%20HellaForvia.jpg?width=1500&height=1000&name=Sophia%20Hoehn%2c%20COO%20of%20Seerene%2c%20speaking%20with%20Steffen%20Herz%20of%20HellaForvia.jpg "Sophia Hoehn, COO of Seerene, speaking with Steffen Herz of HellaForvia") Sophia Friederike Höhn, COO of German Deep Tech, with Steffen Herz of Hella/Forvia ![Markus Baum sharing his experiences at Partner at Roland Berger](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/Large%20Markus%20Baum%20sharing%20his%20experiences%20at%20Partner%20at%20Roland%20Berger-1.jpg?width=1500&height=1000&name=Large%20Markus%20Baum%20sharing%20his%20experiences%20at%20Partner%20at%20Roland%20Berger-1.jpg "Markus Baum sharing his experiences at Partner at Roland Berger") Markus Baum, Partner at Roland Berger ![Dr. Stefan Poledna sharing thoughts with his fellow panelists](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/LARGE%20Dr.%20Stefan%20Poledna%20sharing%20thoughts%20with%20his%20fellow%20panelists-1.jpg?width=1500&height=1000&name=LARGE%20Dr.%20Stefan%20Poledna%20sharing%20thoughts%20with%20his%20fellow%20panelists-1.jpg "Dr. Stefan Poledna sharing thoughts with his fellow panelists") Dr. Stefan Poledna, CTO of TTTech Auto, sharing ideas in the panel ![Speakers Dr. Jost Bernasch and Wolgang Wukisiewitsch in dialogue](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/Large%20Speakers%20Dr.%20Jost%20Bernasch%20and%20Wolgang%20Wukisiewitsch%20in%20dialogue-1.jpg?width=1500&height=1000&name=Large%20Speakers%20Dr.%20Jost%20Bernasch%20and%20Wolgang%20Wukisiewitsch%20in%20dialogue-1.jpg "Speakers Dr. Jost Bernasch and Wolgang Wukisiewitsch in dialogue") Speakers Dr. Jost Bernasch and Wolfgang Wukisiewitsch ![Saskia-Katharina Pietscher-Mönnich and Brandon Lewis registering guests at the Beyond the Engine executive summit in Berlin](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/Large%20Saskia-Katharina%20Pietscher-M%C3%B6nnich%20and%20Brandon%20Lewis%20registering%20guests%20at%20the%20Beyond%20the%20Engine%20executive%20summit%20in%20Berlin-1.jpg?width=1500&height=1000&name=Large%20Saskia-Katharina%20Pietscher-M%C3%B6nnich%20and%20Brandon%20Lewis%20registering%20guests%20at%20the%20Beyond%20the%20Engine%20executive%20summit%20in%20Berlin-1.jpg "Saskia-Katharina Pietscher-Mönnich and Brandon Lewis registering guests at the Beyond the Engine executive summit in Berlin") Saskia Pietscher-Mönnich & Brandon Lewis of Seerene registering guests ![Dr. Jost Bernasch speaking at the Software Excellence Network](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/LARGE%20Dr.%20Jost%20Bernasch%20speaking%20at%20the%20Software%20Excellence%20Network-1.jpg?width=1500&height=1000&name=LARGE%20Dr.%20Jost%20Bernasch%20speaking%20at%20the%20Software%20Excellence%20Network-1.jpg "Dr. Jost Bernasch speaking at the Software Excellence Network") Dr. Jost Bernasch, CEO of Virtual Vehicle, speaking at the Software Excellence Network ![Moderator Oliver Viel, CMO at GDT, concluding the very successful event](https://seerene-4856350.hs-sites.com/hs-fs/hubfs/LARGE%20Moderator%20Oliver%20Viel%2c%20CMO%20at%20GDT%2c%20concluding%20the%20very%20successful%20event-1.jpg?width=1500&height=1000&name=LARGE%20Moderator%20Oliver%20Viel%2c%20CMO%20at%20GDT%2c%20concluding%20the%20very%20successful%20event-1.jpg "Moderator Oliver Viel, CMO at GDT, concluding the very successful event") Oliver Viel of German Deep Tech moderating *Beyond the Engine* ### For other events, [click here](https://seerene-4856350.hs-sites.com/software-excellence).   ### Want to discuss how to transform your company's Software Factory? ### [![Leave us a message](https://no-cache.hubspot.com/cta/default/4856350/fa1f4c4a-8715-4182-b833-51319fe17895.png)](https://cta-redirect.hubspot.com/cta/redirect/4856350/fa1f4c4a-8715-4182-b833-51319fe17895) ### Generative AI Seerene GmbH  August-Bebel-Str. 26-53 14482 Potsdam, Germany [hello@seerene.com](mailto:hello@seerene.com) +49 (0) 331 706 234 0 **Generative AI Seerene GmbH** August-Bebel-Str. 26-53 14482 Potsdam, Germany [hello@seerene.com](mailto:hello@seerene.com) +49 331 7062340 © 2025 Seerene. 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